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Services | The Whisky Professor

The Whisky Professor offers a variety of services for spirits suppliers and individuals

Brad is a creative and reliable marketing and media trained specialist. He has direct experience in developing and executing strategic marketing and promotional campaigns within the on and off premise channels of the adult beverage industry. Brad also offers a variety of services for individuals and corporate interests (outside the spirits industry). Having been professionally schooled and trained as a chef, he has vast knowledge of food, wine, and spirits. In addition, Brad is a home brewer and distiller.

Marketing capabilities for spirits suppliers include:

  • Act as an onsite liaison between brands and on/off premise account management
  • Develop and nurture relationships with accounts (ownership/management) and key influential bartenders/servers
  • Brand training and education with internal and external audiences (trade, consumers, gatekeepers, and account staff)
  • Event hosting (promotional events, dinners, civic events, business meetings)
  • Wait staff incentives: create, monitor, and manage incentive programs with account management
  • Cocktail placements: work with account management and distributor sales rep to develop a strong presence on permanent cocktail menus
  • Identify, create, and execute relevant consumer interactive programs in both the on/off premise channels
  • Media presentations and public appearances
  • Support launch events and PR opportunities
  • Report on monthly activities, trade trends, and competitive activities experienced while in the market

Services for individuals and corporate interests (outside the spirits industry):

  • Tastings for small to very large groups
  • Fun, educational classes
  • Corporate or private seminars
  • Alumni group and club events
  • Bachelor party tastings
  • And more!
 

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